Mercedes-Benz (German: [mɛʁˈtseːdəsˌbɛnts]) is a global automobile marque and a division of the German company Daimler AG. The brand is known for luxury vehicles, buses, coaches, and lorries. The headquarters is in Stuttgart, Baden-Württemberg. The name first appeared in 1926 under Daimler-Benz.
Mercedes-Benz traces its origins to Daimler-Motoren-Gesellschaft’s 190Mercedes and Karl Benz’s 1886 Benz Patent-Motorwagen, which is widely regarded as the first gasoline-powered automobile. The slogan for the brand is “the best or nothing”.
Mercedes-Benz traces its origins to Karl Benz’s creation of the first petrol-powered car, the Benz Patent Motorwagen, financed by Bertha Benz and patented in January 1886, and Gottlieb Daimler and engineer Wilhelm Maybach’s conversion of a stagecoach by the addition of a petrol engine later that year. The Mercedes automobile was first marketed in 1901 by Daimler-Motoren-Gesellschaft (Daimler Motors Corporation).
Emil Jellinek, an Austrian automobile entrepreneur who worked with DMG, created the trademark in 1902, naming the 1901 Mercedes 35 hp after his daughter Mercedes Jellinek. Jellinek was a businessman and marketing strategist who promoted “horseless” Daimler automobiles among the highest circles of society in his adopted home, which, at that time, was a meeting place for the “Haute Volée” of France and Europe, especially in winter. His customers included the Rothschild family and other well-known personalities. But Jellinek’s plans went further: as early as 1901, he was selling Mercedes cars in the New World as well, including US billionaires Rockefeller, Astor, Morgan and Taylor. At a race in Nice in 1899, Jellinek drove under the pseudonym “Monsieur Mercédès”, a way of concealing the competitor’s real name as was normal in those days. The race ranks as the hour of birth of the Mercedes-Benz brand. In 1901, the name “Mercedes” was registered by Daimler-Motoren-Gesellschaft (DMG) worldwide as a protected trademark. The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz’s and Gottlieb Daimler’s companies into the Daimler-Benz company on 28 June of the same year.